KabarJawa.com– Residents of Gunungkidul Regency have again shown their creativity in building businesses.
This time, a local entrepreneur named Sumantri succeeded in stealing the public’s attention through an unusual branding strategy.
His grocery store in the Kangkung B area, Ngeposari Village, Kapanewon Semanu suddenly went viral and was widely discussed by the public.
Attraction of Sumantri Grocery Store, Gunungkidul
Since its inception, the shop immediately presented a different impression. Sumantri designed his shop to resemble a modern retail outlet with a neat appearance and striking dominant colors of red and white.
However, the main attraction lies in the large banner displayed at the front of the shop.
In the banner, Sumantri presents himself in a formal style like a public official.
He wore a black suit complete with a black tie and cap. This pose gives a serious impression and at the same time invites curiosity for anyone who passes by.
Not only did the visuals steal attention, the sentences on the banner also provoked public reactions.
He deliberately chose the article “MAN Shop is not a Red and White Village Cooperative” to take advantage of the momentum of a currently busy national issue.
Even though it sounds provocative, Sumantri emphasized that he did not mean to insult any party.
He actually sees this phenomenon as a golden opportunity to build a business image.
“The current public attention is a great opportunity for branding new stores,” said Sumantri.
Branding Impact
The decision proved effective. In less than two weeks since opening, the shop immediately became widely known.
Many residents who were initially just curious finally came to visit.
Not a few of them then shopped, thus having a direct impact on increasing sales.
This success is no accident. Sumantri admits that he has long implemented unique marketing strategies in every business he builds.
This shop in Semanu is one of the branches of several businesses he has previously started. He consistently carries different branding concepts so that they are easily remembered by the public.
According to him, increasingly tight business competition requires business actors to dare to be different.
He believes that uniqueness is the main key to attracting consumer attention in a short time.
However, Sumantri’s success does not only depend on promotional strategies alone. He also carries out business management seriously and professionally.
He implements a disciplined financial management system to maintain business stability. Apart from that, he ensures that every customer gets the best service.
In daily operations, Sumantri employs two employees who work in shifts.
He implemented this shift system so that service remained optimal throughout the day. He also equips his shop with various basic necessities and household items neatly arranged on modern shelves.
The combination of a bold branding strategy and orderly business management provides a strong foundation for business development.
Sumantri succeeded in proving that local creativity is able to compete and even excel amidst ever-changing market dynamics.
“By taking advantage of the momentum of national issues, we succeeded in easily getting people’s attention,” he stressed.
Sumantri’s story is a clear example that opportunities can come from anywhere, including from issues that are currently hotly discussed.
With courage, creativity and the right strategy, even a small business can grow rapidly and become widely known in a short time. (ef linangkung)
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