Gunungkidul is beautiful and rich

KABARJAWA – The Meeting Room of the Royal Ambarrukmo Hotel, Tuesday (12/8/2025), suddenly rumbled.

Business, academics, industry, and representatives of the government fulfilled the 2025 Indonesia Marketing Festival (IMF) event.

Gunungkidul Regency Government Strategy

At that moment, Gunungkidul Regent Endah Subekti Kuntariningsih took advantage of the momentum to unravel the massive branding strategy now being worked on by the Gunungkidul Regency Government.

“Gunungkidul is like a beautiful and wealthy woman. If it goes wrongly, she can turn into an old woman, poor, and suffer,” he said.

Regent Endah revealed that Gunungkidul has extraordinary potential that has been a tourist attraction.

He mentioned a row of exotic beaches, stunning karst landscapes, and authentic authentic culture.

“Every year, Gunungkidul is visited by an average of more than three million tourists. In the future, we want to lift this positive image, not only for domestic tourists, but also foreign countries,” he said.

Endah asserted, regional branding is not only the duty of the government, but the responsibility of all citizens.

He invited the community to become a local ambassador who promoted the beauty and strength of the character of Gunungkidul.

“Our society is tough, like the cassava stem. Pucking anywhere, keep growing. Let’s prove that Gunungkidul is beautiful, tough, and characterized,” he added.

The Head of the DIY Industry and Trade Office, Yuni Pancawati, who was present, gave a strategic view of the world of marketing.

He asserted that marketing and sales have a different role but complement each other.

“Marketing builds long -term brand imagery, while sales focus on short -term targets. Both must run balanced, especially in the Era of the Internet of Things,” Yuni explained.

Collaboration in the Indonesia Marketing Festival 2025

Yuni also mentioned that the IMF 2025 became a strategic space to introduce various latest innovations and developments in the world of marketing.

This event, according to him, as well as strengthening relations between business people, industry, and government.

“The solid collaboration of these three sectors will strengthen the position of Yogyakarta as a developing economic center. Through the Jogja For Impact program, we not only encourage economic progress, but also ensure social, environmental and cultural sustainability,” he said.

The message of the Regent of Endah and Yuni Pancawati at IMF 2025 is a reminder that the regional potential will not be meaningful without the right management strategy.

Gunungkidul has strong natural capital, culture and human resources, but still requires a touch of branding and cross -sectoral collaboration.

With the right strategy, Gunungkidul will not only be known as a leading tourist destination in Indonesia, but also able to compete in the global market.

In words of enlightenment, beautiful women and rich will remain charming, prosperous, and influential. (EF Linangkung)