Ethos invites Nobar Film Believe 2025 and meme competitions ahead of the screening of the film

Javanese news – Ahead of the premiere of the film Believe On July 24, 2025 in all Indonesian theaters, positive atmosphere began to be felt on various social media platforms.

Not only being a conversation because of the big theme raised, this film also succeeded in building public enthusiasm through a creative campaign approach that targets the younger generation, one of which is through the program Ethos Nobar & Meme Photo Contest.

Organized by Ethos, this activity is designed as a form of active community participation in welcoming the presence of the film Believe.

The film describes the struggle and inner dynamics of a soldier’s family in the history frame of the 1975 Seroja operation, a military event that is rarely raised in a national film.

Instead of focusing on war heroism alone, Believe instead displays the emotional side and personal life of the soldiers and families they leave for the duty of the state.

Through a more human approach, this film invites the audience to reflect on the value of dedication from a more personal perspective, from the eyes of children, wives, to families who must accept the fact that the presence of the figure of a father or husband can not always have every day.

Strong stories, neat visuals, and touching emotional nuances make this film interesting to be listened to by various groups, especially the younger generation.

As part of the strategy to spread film messages in a close and relevant way, the Ethos community organizes two main activities: Watching together (Nobar) and creative competition Meme photo contest.

This competition took place from 19 to 24 July 2025 and was open to the public. Anyone who is interested can participate in a simple way.

First, participants can download the meme material that has been prepared by the committee through the bit.ly/mecontestetethos link. Then, participants were asked to make uploads on their Instagram feeds and stories using the meme.

The written caption must be related to one of the three main themes: work, romance, or family. Three mandatory hashtags that must be included are: #Believewithethos, #FilMBelieve, and #TakdirmitiPeedi.

To be able to qualify as a participant, users must also follow the organizer’s Instagram account namely @ethos.team, @ethos.co.id, and @filmbelivee.

In addition, they must mark or mark At least three friends in their uploads as part of the requirements of participation.

At the end of the competition period, ten winners will be chosen based on creativity, suitability of themes, and levels of audience involvement. Each winner will get a prize in the form of an e-wallet balance worth Rp. 250,000.

This activity is not just an ordinary digital competition. Behind a light and pleasant concept, there is a big mission to connect messages in the film Believe With the expression and enthusiasm of the young generation today.

Through a medium meme that has become part of the popular culture among the Z and Millennial genes, values such as courage, sacrifice, and hope can be conveyed in a lighter, fresher, and more broader way.

In this way, ethos and film Believe Not only present on the big screen, but also present in the times of social media users. The emotional message of the film does not stop when the cinema lights turn on, but continue to live and be discussed through active participation of audiences in the digital world.

This campaign proves that film promotion does not have to be always formal and conventional. Through collaborative ideas like Ethos Nobar & Meme Photo ContestLocal films are able to show a broad attraction and inspire young people to be involved in the celebration of national cinema in their own way. ***