Launch a limited edition of automotive edition and local culture in Yogyakarta

Javanese news – The iconic brand from Yogyakarta, Dagadu, again stole the attention with collaborative steps that unite the spirit of local culture and automotive lifestyle of young people.

This time, Dagadu officially collaborated with the Drift Garage, the automotive community known among Street Car Enthusiast in order to create exclusive products with the theme of Street Culture.

As an opening series of this collaboration campaign, Dagadu and Garage Drift held a special Meet & Greet event on Saturday, July 27, 2025, at the Creative Center for Dagadu Yogyatourium, Yogyakarta.

This moment became a place to launch the inaugural T-shirt in a limited edition of the collaboration of two local entities that both have a strong and loyal community base.

Interestingly, the launch event also presented Ziko’s iconic modification unit from the Drift Garage, namely Brziko, a BRZ subaru that was modified with a distinctive street racing style.

This car is not only a symbol of the automotive spirit of young people, but is also a major source of visual design in collaboration with Dagadu.

“This collaboration is a meeting room between two cultures: Dagadu’s typical creative visuals and automotive culture from the Drift garage. We want to say that locality can be expressive, adaptive, and remain relevant to the younger generation,” said Mia Argianti, CEO of Dagadu.

Talkshow session is one of the most awaited parts, where Ziko shares the creative process behind the BRZIKO modification and how the artistic approach and the Yogyakarta cultural element become an important element in this collaborative T-shirt design.

The design is said to reflect the spirit of the Drift garage while displaying the identity of the city of origin of Dagadu authentic.

Not only that, the atmosphere of the event was also more lively thanks to the appearance of the DJ Paws which carried the typical Hiphop-Trap setlist of the urban community.

This relaxed and full energy atmosphere is a special attraction for visitors who are dominated by young generation of automotive and local fashion lovers.

The launch of this collection is also accompanied by attractive promos that are only available at the Meet & Greet event:

• The first 100 buyers get an exclusive free totebag,
• The first 200 buyers are entitled to a special edition keychain plus Ziko’s sign.

All Dagadu X Drift Garage Collaboration products will be released in limited quantities and can be obtained again at the Dagadu booth at the Indonesia Drift Series (IDS) which will take place on 2-3 August 2025.

After that, the collection will also be available at official Dagadu outlets and through online channels at the Dagadu.co.id site.

Through this cross -field collaboration, Dagadu not only strengthens its identity as a local creative brand, but also expands the range of audiences by entering the automotive realm that is loved by the younger generation.

This step also shows how the creative ecosystem can grow and synergize among a variety of community culture, from graphic design to car engines.

The collaboration of Dagadu X Garasi Drift is proof that local identity can establish strong dialogue with modern spirit and expression of young people today.

This is not just a product launch, but the affirmation of the importance of collaborative space for local creative culture to develop inclusive and dynamic. ***